The shield of Puebla has the motto UNIDOS EN EL TIEMPO, EN EL ESFUERZO, EN LA JUSTICIA Y EN LA ESPERANZA (United in time, effort, justice and hope) on its white outline. The Coat of Arms itself is divided into four sections. The top right section represents the textile industry of Puebla initiated by Estéban de Antuñano, which were the first ones in Mexico. The top left section represents the Necaxa Dam, the first Power Generator Dam in the country. The lower right section represents the liberation struggle of the Mexican People, specially the role of Puebla in the. The lower left section represents corn agriculture, which had its origin in the .
In the juncture of the the four sections it's a shield which shapes resembles the one given by the Spanish Crown to the city of. It contains the legend 5 MAYO 1862 which is the date of the celebrated against the French Army.
The Shield is crowned by the profiles of four mountains, which are the, the , the and . This mountains are the highest in the state of Puebla, which it shares with its neighbour states. Three of them are also the three highest in Mexico.
On the Shield's outline there's two feathered snakes with corn cobs for tails, holding the mask of. The feathered snakes represent , the creator of humanity according to the Aztecs, which is why it's being followed by the step of Men. The mask of Tláloc represents the rain, and by extension life, ultimately represented in the corn cobs on the snakes' tails.
On the bottom, there's a ribbon which reads ESTADO LIBRE Y SOBERANO DE PUEBLA (Free and Sovereign State of Puebla).